Leveraging Micro-Moments to Improve Buyer Journey Engagement
When was the last time you quickly solved a problem using your phone? Most likely, you were evaluating two blenders while standing in a store and using reviews to help you decide. Or maybe you were elbow-deep in flour, frantically searching for a buttermilk substitute to save your weekend baking project. It might have even […]
Hyper-Personalization vs. Standardization: When to Use Each in B2B Campaigns
As a B2B marketer, you probably feel like you’re being pulled in two directions at once. On one shoulder, you have a voice whispering, “Personalize everything! Treat every prospect like a unique snowflake! Send them a singing telegram with a custom-written song about their Q3 earnings!” And on the other shoulder, a pragmatist is shouting, […]
Social Commerce Trends for B2B Marketers in 2025 and Beyond
For the longest time, we B2B marketers treated social media like a fancy business card. We’d post a polished article, share some company news, and pat ourselves on the back for “engaging.” But selling? That was for serious places, like email inboxes and Zoom calls. Well, the world has changed. That invisible wall between scrolling […]
Could Crypto Technology Really Fix Your Sales Funnel?
You know the rush when the little notification pops up. A new lead! Your heart does a little jump. Maybe this is the one. You open it. The name is “Test Testington.” The company is “asdf.” Your coffee suddenly tastes bitter. It’s another ghost. Another dead end in a CRM that’s starting to feel more […]
Your First Steps into the Business Metaverse
Go ahead, admit it. When someone brings up the “metaverse,” you probably feel your eyes start to glaze over. You picture clunky headsets, cartoonish avatars, and a solution in search of a problem. And honestly? You’re not wrong. A lot of hype is just exaggeration. But I want you to forget all that for a […]
How 5G is Powering the Next Generation of Marketing Experiences
We’ve all been there. You see an amazing ad for a new augmented reality app, you download it, point your phone at your coffee table, and it’s a glitchy, stuttering mess. Or you’re trying to watch a live stream from your favorite brand, but you’re stuck staring at that spinning wheel of death. For years, […]
Mastering Your Content-to-Commerce Strategy
You know that feeling? You’re scrolling online, maybe reading an article about how to finally organize your kitchen. You see a picture of these beautiful, minimalist spice jars, and you have a moment of pure inspiration. That’s it. That’s what I need. You’re hooked. You’re ready. And then nothing. It’s just a picture. So, you open […]
Behavioral Targeting in AI Marketing: From Data to Human Connection
We’ve all seen it. You buy a pair of hiking boots, and for the next week, they follow you around the internet. The same ad, the same message, cheerfully oblivious to the fact that you’ve already made your decision. For us, as a company dedicated to building smarter connections, these moments are more than just […]
Virtual Learning Platforms: Rethinking B2B Talent Development
In offices around the world, there are binders sitting on shelves. They’re thick, often branded with a logo from a past leadership summit, and gathering a respectable layer of dust. We all know them. For years, they were the symbol of corporate training, a tangible sign of investment in people. Today, they feel like artifacts. […]
Visual Storytelling with Data: Engaging Non-Technical Stakeholders
That meeting. The one where you share your screen, ready to drop a bombshell insight you spent a week uncovering. You point to the chart, the numbers, the trendline. And then, nothing. The air goes out of the room. You get the polite, vacant stares. You’ve presented a fact, but you failed to make a […]